“Building AI-native B2B SaaS products that turn complex workflows into simple, intelligent systems.”
I build B2B SaaS products at the intersection of AI and complex workflows — the kind of software that replaces hours of manual work with one intelligent action. My focus is strategy to scale: from first principles to shipped product, with commercial judgment throughout.
Seven years across B2B SaaS — spanning early-stage product discovery, platform architecture decisions, and commercial go-to-market. I specialise in the 0→1 and 1→10 phases, with a track record of shipping AI-augmented features that reduce workflow friction by significant margins.
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